The Supremacy of The Supremes
The Supremes is the name of a group of American young women, an evolution from the unnoticed to the world-renowned Motown sound that dominated the 60s. Three young American girls once lived in the Brewster Housing Projects – high-rise apartment housing that was intentionally designated for the poor where most of the residents were African American. Diana Ross, Mary Wilson, and Florence Ballard did not for a moment believe that they would become a Motown sensation and the label’s most productive hit makers in music history
The group’s beginning was unplanned. Sometime in 1959, Florence and Mary joined the same song contest where they met other for the first time. Impressed with Mary’s classical voice, Florence asked her if she wanted to join a singing group she was putting together. Once she had accepted the offer, Mary Wilson then invited another friend and good singer, Diane, to join the same group. At that time, the singer to be known as Diana Ross was still known as Diane.
The girls initially called themselves The Primettes, originally consisting of four members with the addition of Betty McGlown to the aforementioned three. This was supposed to be created as a sister group to the male vocal group The Primes who suggested the idea. Not long after the group was formed, Betty got married and immediately left. She was replaced by Barbara Martin who also left the group in 1962 when she found she was to become a mother. One wonders if either Betty McGlown or Barbara Martin had subsequent regrets!
The Primettes were ambitious and decided to have a first attempt to join the Motown label. The founder of Motown, founder Berry Gordy, saw their potential but believed them to be too young and encouraged them to come back later after finishing high school. This they did, and their first Motown record “I Want A Guy” was released under the name ‘The Supremes’. They rapidly cut seven other singles, but not one ever entered the Billboard’s Hot 100. The three girls were given the unwelcome accolade “The no-hit Supremes” by their colleagues. Guess who had the last laugh!
Good luck knocked at their doors when they were invited to appear on Dick Clark’s “Caravan of Stars” tour in 1964. In the earlier days of the tour, the group carefully studied the performances of the other tour members and learned from that. They became more professional in presentation and performance, and improved significantly when warming up for the main acts.
Surprisingly, or perhaps not, given the amount of work they had put into their improvement, The Supremes took over the lead act towards the end of that particular tour. That made them so popular that their latest single, “Where Did Our Love Go”, made it to Billboard 100’s top spot. The song had been released right before the tour, and it was their hard work that got their name known so well that it made it to the #1 spot. This was sort of ironical because the girls did not personally like the song, but just decided to try on “anything”. This became their first no. 1 hit due to their success on the tour.
Before this, a Holland-Dozier-Holland song had given The Supremes a taste of the Billboard at no. 23 with “When the Lovelight Starts Shining in Your Eyes”. Although they had no expectations of making it to the top, Berry Gordy took the chance to closely observe each of the members. Mary and Florence generally took care of the lead vocals between them, but Berry Gordy saw Diana’s voice as being the most commercial.
Diana Ross would ultimately become the lead vocalist of the group, not only because of her highly commercial voice and style of singing, but also because Gordy’s had sufficient insight to cater to both black and white audiences. Until then it was generally an “either-or” situation, but Motown was the first to meet all tastes and Diana perfectly fitted his concept. Berry Gordy was absolutely correct, as was proved by The Supremes’ success with Diana Ross on lead vocals.
There followed a string of five Number 1 hits within one year after “Where Did Our Love Go”. This included among others “Baby Love”, “Come See About Me”, “Stop In The Name of Love”, and “Back In My Arms Again”. This was followed by seven more Number 1 hits from 1965 to 1969. Many would remember “I Hear A Symphony”, “You Keep Me Hangin’ On”, “You Can’t Hurry Love”, “Love Is Here And Now You’re Gone”, “The Happening”, “Love Child”, and “Someday We’ll Be Together”.
The success of The Supremes spread not only throughout the United States but also to the British charts. In England, “Baby Love” hit no. 1 in the official charts by the end of 1964. Three of their songs made it to the top 10 in the European charts, although none was able to make it to #1. These were “Where Did Our Love Go”, “The Happening”, and “Baby Love”.
Individually, The Supremes were three girls who were almost identical onstage. From their hair styles and dresses united by their subtle choreography, the group appeared to be identical in their personalities. However, that was just showbiz as they say, and each of the group members was a genuine individual.
Florence Ballard has been described as the quiet one, yet her roaring laugh and voice are the trademarks that her fans knew her by. She also showed a great potential as a solo singer, and she loved singing very much – as shown by her taking the solo spot in many of the early live shows.
Mary Wilson possessed a personality somewhere between that of Diana and Florence. She was aptly described as the one with the twinkling eyes and the velvety voice. Unlike the two other members, Mary did not see herself as a solo performer. Her main desire was to become famous and leave the ghetto that she came from.
Among the three, Diana Ross had the strongest potential to take on a solo career. She always had an eye for perfection. She loved singing so much that she preferred to record songs during her only one-week annual vacation rather than to go off and relax. She had a degree of commitment and perseverance that Berry Gordy saw as being her ticket to even greater success than she would have with the The Supremes.
This commitment and perseverance was finally rewarded when, in 1967, “The Supremes” was changed to “Diana Ross & The Supremes”. This was in response to the public regarding Diana as a star in her own right and Diana welcomed as the possible beginning of having a solo career. Mary Wilson accepted the move without question, since she was content as being part of the group no matter what its name was.
It was Florence Ballard who could not accept the fact that she would henceforth remain in the shadow of Diana Ross. Florence left the group with a heavy heart and eventually that decision changed the whole of her life. She was replaced by Cindy Birdsong, and died in 1967 as a poor woman who never tasted her dream of reaping personal individual success.
She could not accept the change from initially being the main solo singer to becoming a backing singer for Diana Ross who was the last of the three to join the band that Florence initially put together on her own. Berry Gordy gradually prepared the stage for Diana’s solo career. She was given all the exposure that she needed, and finally became the “Star of The Supremes”.
Diana Ross & The Supremes presented their final performance on January 14, 1970, after which Diana’s solo career was launched. The Supremes continued to perform minus Diana, with Jean Terrell replacing her. After some time, more replacements were made, including Lynda Laurence, Sherrie Payne, and Susaye Greene, until the group finally disbanded in 1977.